Monthly Archives: September 2010

So You’ve Got a Facebook Page. Now What?

You did it! You finally took the plunge and set up a Facebook fan page for your business. You can’t wait to start interacting with customers and building those relationships. Only, you’re not quite sure where to go from here, so you post a couple photos, make a couple comments, and hope for the best.

Hope alone won’t always get you what you want, so it’s important to create a simple plan to boost your chance for social media success.

Someone Else’s Shoes
You’ve most likely created your Facebook fan page to interact with your pond customers. In order to engage them; you’ll need to step into their shoes to understand what value they’ll receive from being your fan. Ask yourself, what might they need to know at this time of year?

Right now, the weather is cooling and soon the leaves will turn and eventually find their way into the pond. The change in season lends itself to a variety of topics that can help your customers.

  • When to stop feeding fish
  • Adding pond netting to help with fall maintenance
  • Use of cold water bacteria
  • Fall plant maintenance
  • And more!

Hopefully, you have some of this information on your website and can post a link on your Facebook page to the article on your website or blog. If you don’t have an online article, you can always link to any of the articles on Aquascape’s website (you’ll find a list of consumer articles at www.aquascapeinc.com/waterscapingarticles).

If you don’t have articles on your website and want to write your own, consider using the Notes feature on Facebook. You can write a short blurb about any topic, and then publish it to your fan page. Click here for step-by-step instructions for creating Notes on Facebook.

A Picture Paints a Thousand Words
In addition to helpful pond articles, photos of ponds are always a big hit. Whenever we post a new photo album on the Aquascape Inc fan page, we get about 30 “likes” within just a few hours. Our pond lighting photo album has well over 60 “likes” and numerous comments. Be sure to add captions to your photos to enhance the photo. A night photo could benefit from a caption that reads, “LED lights placed under the waterfalls really make the feature pop at night.” Both the caption and photo give the consumer an idea of what their water garden could look like by adding LED lights.

Videos are also popular with Facebook users. Posting a video on how to hook up the lights can be extremely beneficial for the DIY (do-it-yourself) crowd. You can simply link to an existing video on YouTube, or upload one of your own directly to your Facebook page.

Populating Your Page
Be consistent in posting links, notes, videos, comments, and photos to your business fan page. Posting something a couple times a week will keep your fans interested without overwhelming them. Posting more than once a day can become annoying, and you don’t want your customers to “unlike” you.

Once you create your page and post a few items, you’ll want to start attracting friends, customers, and fans so they can learn about what you have to offer. If you’re a contractor or have a storefront, you’ll want to target existing and potential customers in your geographic location.

Stay tuned for next week’s blog post, which is all about finding friends and fans!

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Getting Started with Social Media

Some of you are already using social media, while others of you are wondering where to even begin. Facebook? Twitter? YouTube? All of the above? To get your feet wet without feeling like you’re drowning in a sea of social media confusion, I’d recommend that you start with Facebook because it’s free, easy to use, and growing in popularity.

Over 500 million people have a Facebook account, so you should have no trouble finding customers that want to interact with you on your Facebook page.

Facebook allows you to talk about what you’re doing, answer customer questions, post photos and videos of your work, post links to your website, and more. What you put into it determines what you get out of it, so be sure to put some thought into your Facebook page as opposed to approaching it haphazardly.

For those of you that are a wee bit skittish when it comes to the internet, I’ve created a series of step-by-step screenshots to help you set up your Facebook account. One thing to keep in mind is that Facebook offers a few different types of pages:

  • Profile Page – Typically, this is the first page you will create on Facebook. It’s your personal page, so you should use your actual name (for example, John Smith or Sally White) for this page. This is the page you’ll use to connect with your family and friends … remember … this page is personal.
  • Fan Page – If you have a business, and most of you do if you’re reading this blog, you’ll create a fan page using your company name (for example, our fan page is Aquascape, Inc). This is the place on Facebook where you’ll interact with your customers. You can certainly interact with customers on your Profile Page too, but typically you’ll want to save that for the business Fan Page.
  • Other page types include Groups and Communities, but we’ll save these for another discussion.

A business Fan Page is tied to an individual account, or Profile Page. So when you log into your account (John Smith or Sally White), you’ll be able to post information on your Fan Page under your company name … there is no need to log in separately to access your business Fan Page.

When you create your business Fan Page, you’ll want to be sure to include information about your company, such as address, phone number, web address, business email address, hours of operation, services offered, etc. You can do all this when you edit your profile at the very beginning stage of setting up the Fan Page. Don’t worry if you forget something … you can always go back and add new information.

So if you aren’t on Facebook yet and want to get started, log onto www.facebook.com. And remember, if you need help, be sure to check out the step-by-step instructions I’ve created, or simply post a question to this blog entry (in the comments section below).