Monthly Archives: March 2011

Using Facebook as Your Page

Facebook continually updates its features and one of its latest changes to fan pages is a truly great improvement. I’m talking about the ability to use Facebook as your business page.

If you have a fan (or business) page connected to your personal page, it used to be that you could only comment as your fan page when you were actually on your own fan page.

For example, let’s say you have a Ponds R Us fan page that’s connected to your Joe Schmoe personal page. When you’re logged onto your personal account, your comments on other people’s pages always show up as coming from Joe Schmoe. The only time your comments show as coming from Ponds R Us is when you’re actually making comments on your own fan page. But that’s all changed!

Now, you can comment on other people’s pages as Ponds R Us and not just as Joe Schmoe. This bodes well for those of you who have your business page connected to your personal page. So how do you go about using Facebook as Ponds R Us instead of Joe Schmoe? It’s easy!

Click on the Account menu located in the upper right hand corner when you’re logged in, and then choose “Use Facebook as Page.” If you have more than one business or fan page, you’ll be able to choose from your list of pages. Simply find the page you want to comment as, and then click on the “Switch” button next to that page selection.

You’ll now be able to comment anywhere as Ponds R Us (or whatever page you choose). What’s more, you’ll also be able to see any new notifications or “likes” to your business page. It used to be that you’d only get these notifications for your personal page, but now you can see them using this new Facebook as Page feature. When you’re ready to go back to being Joe Schmoe, simply click back on the Account menu and then choose “Switch back to Joe.”

If you have comments or questions about this feature, feel free to post them in the Comments section below! You can also learn more about setting up a business page and using the new features here: https://facebook-inc.box.net/shared/9e5jiyl843

Advertisements

Social Media Stats: Why You Need to Reach Out

I developed an early aversion to math class when algebraic equations started to include more than one set of parentheses. I do however, enjoy statistics because they quickly paint a picture and give an easy-to-understand measurement of whatever it is you’re studying.

When it comes to social media, new statistics seem to roll out almost daily. So if you’re still wondering whether all the social media hype is just a passing fancy, consider a few of the latest statistics sweeping paint on today’s canvas.*

  • 57% of people talk more online than in person.
  • 60% of consumers follow brands via social media.
  • 40% of consumers look for promotions or coupons through social media outlets when interacting with a brand.
  • 30% of consumers simply look for more information about a brand through social media.
  • 2 out of 5 Americans report having received good information on something to try via social media.
  • 1 in every 13 people is on Facebook.
  • 71.2% of the 206.2 million internet users in the United States are on Facebook.
  • Approximately 750 million photos were uploaded over New Year’s weekend alone.
  • YouTube receives more than 2 billion viewers per day.
  • 77% of internet users read blogs.
  • 74% of marketers, who’ve been using social media for years, claimed that it helped them close business.
  • 67% of marketers plan to increase their use of social media.

If you’re still not convinced the stats support promoting your company on social media sites, consider how much time people spend on Facebook and what they’re doing while there.

The average Facebook user …

  • Spends 15 hours and 33 minutes on Facebook per month.
  • Visits Facebook 40 times per month
  • Spends approximately 23 minutes on Facebook per visit.
  • Is connected to 80 pages, groups, and events.
  • Creates 90 pieces of content per month (such as uploading photos, posting links, writing status updates, etc).
  • Is twice as active on Facebook if they use a mobile device (such as an iPhone or Android) to access it.

Whether you like social media or not … your customers are using it in growing numbers. Wouldn’t you like the opportunity to have “face time” with them each and every month? If you’re not using social media just yet, or aren’t consistent in your efforts, you just might lose your customer (or potential customers) to your competitor down the street who’s more dedicated to this ever-growing medium.

Don’t let the world pass you by! If you’re not sure where to start with social media, read my previous blog posts or simply add your questions and comments below. You can also visit sites like www.socialmediaexaminer.com, or check out Facebook for Dummies at your local library. The bottom line is … can you really afford not to reach out to customers through social media?

*Statistical Sources:
Harris Interactive (www.harrisinteractive.com)  
Empathica Inc. (www.empathica.com)
Online Schools (onlineschools.org)
Facebook (www.facebook.com)
Pingdom (www.pingdom.com)
Social Media Examiner (www.socialmediaexaminer.com)