I developed an early aversion to math class when algebraic equations started to include more than one set of parentheses. I do however, enjoy statistics because they quickly paint a picture and give an easy-to-understand measurement of whatever it is you’re studying.
When it comes to social media, new statistics seem to roll out almost daily. So if you’re still wondering whether all the social media hype is just a passing fancy, consider a few of the latest statistics sweeping paint on today’s canvas.*
- 57% of people talk more online than in person.
- 60% of consumers follow brands via social media.
- 40% of consumers look for promotions or coupons through social media outlets when interacting with a brand.
- 30% of consumers simply look for more information about a brand through social media.
- 2 out of 5 Americans report having received good information on something to try via social media.
- 1 in every 13 people is on Facebook.
- 71.2% of the 206.2 million internet users in the United States are on Facebook.
- Approximately 750 million photos were uploaded over New Year’s weekend alone.
- YouTube receives more than 2 billion viewers per day.
- 77% of internet users read blogs.
- 74% of marketers, who’ve been using social media for years, claimed that it helped them close business.
- 67% of marketers plan to increase their use of social media.
If you’re still not convinced the stats support promoting your company on social media sites, consider how much time people spend on Facebook and what they’re doing while there.
The average Facebook user …
- Spends 15 hours and 33 minutes on Facebook per month.
- Visits Facebook 40 times per month
- Spends approximately 23 minutes on Facebook per visit.
- Is connected to 80 pages, groups, and events.
- Creates 90 pieces of content per month (such as uploading photos, posting links, writing status updates, etc).
- Is twice as active on Facebook if they use a mobile device (such as an iPhone or Android) to access it.
Whether you like social media or not … your customers are using it in growing numbers. Wouldn’t you like the opportunity to have “face time” with them each and every month? If you’re not using social media just yet, or aren’t consistent in your efforts, you just might lose your customer (or potential customers) to your competitor down the street who’s more dedicated to this ever-growing medium.
Don’t let the world pass you by! If you’re not sure where to start with social media, read my previous blog posts or simply add your questions and comments below. You can also visit sites like www.socialmediaexaminer.com, or check out Facebook for Dummies at your local library. The bottom line is … can you really afford not to reach out to customers through social media?
Harris Interactive (www.harrisinteractive.com)
Empathica Inc. (www.empathica.com)
Online Schools (onlineschools.org)
Social Media Examiner (www.socialmediaexaminer.com)