Monthly Archives: September 2011

Effective Use of Facebook Notes Feature

You may have seen a “Note” or two on Facebook, but have you used this  feature for yourself yet? Facebook Notes are an easy way to start blogging. There’s no need to set up a separate blog account on WordPress or Blogger, and it’s easy to enter text and photos in the Notes feature of Facebook.

Now, I’m not saying you shouldn’t have a separate blog, but if you’re crunched for time and need to get something up quick, Notes is a great feature for sharing information beyond a simple photo or one-sentence status update on Facebook.

To access Notes, you’ll find the link to Notes just underneath your profile picture on the left hand side of your Facebook page (same place you find the links to your Photos, Events, etc). Simply click on “Notes” and you’ll be taken to your Notes page. Toward the upper right corner you’ll find the “Write a Note” button. Click on the button and you’ll be able to enter the title of your Note, along with text and photos.

When creating the title for your Note, keep in mind any keywords you want to use for search engine optimization. For example, if you want people who search for a pond installer in your area to see your Note, make sure you include those words in the title, along with your company name.  “Backyard Pond and Patio Installed in St. Charles, IL by Aquascape Designs.”

Here are some examples of actual Facebook Note titles used by pond installer (click on the title to view the entire Note on Facebook):

The “Rock Stars” from Atlantis Watergardens transform this homeowner’s Randolph, NJ backyard from eyesore to oasis

Fish Ponds Installed by Certified Aquascape Contractors, are Low Maintenance, and Provide a Natural Habitat for Aquatic Species

Rainwater Harvesting & Stormwater Control Pondless Waterfall Build in Conowingo Maryland with Lentzcaping Inc, & BJL Aquascapes

Although you might be tempted to use every imaginable keyword in your title, remember that no one will want to read your Note if the title is just a string of non-cohesive keywords. The title should still make sense to the audience and compel them to want to read the Note. You can always include additional keywords in the body of the Note.

And remember, Notes don’t have to be long. Think about what topics interest your customers. A quick Note with a fall pond maintenance to-do list is sure to grab the attention of many a pond owner. Make sure your Notes provide value and aren’t just a vehicle for broadcasting what you have to sell. Add some photos to your Note to make it visually interesting, too.

Using the Facebook Notes feature is easy and effective. And when interlaced with appropriate keywords, will provide an effective means for having your Facebook business page found by search engines and potential customers.

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Social Media Infographics

    • Do you play Mafia Wars or Farmville on Facebook?
    • When you’re sitting at a stoplight in your truck do you whip out your iPhone for a quick game of Angry Birds?
    • Is your child friends with his/her teacher on Facebook?
    • Do your parents or grandparents use Facebook?
    • Did you know you could memorialize a deceased loved one’s Facebook page, for memories to enjoy for years to come?
If you answered yes to any of these questions, you’re certainly not alone. Social media is no longer a networking tool for the teen crowd. In fact, only 10% of U.S. Facebook users are in high school!
 
I’ve always loved statistics like these, and Jeff Bullas’ blog highlights some of the latest social media stats and interesting tidbits in appealing visual design, pulled from a variety of online sources. Jeff is an online marketing and social media expert who writes clearly, breaking things down into understandable nuggets of information.
 
If you’re like me and enjoy learning through a combination of statistics and visual graphics (ie “infographics”), head on over to Jeff’s blog entitled “Five Fabulous Facebook Infographics” and see for yourself. I guarantee you’ll learn something you don’t already know about social media.