Monthly Archives: October 2011

Hot Off the Press: The Nielsen Social Media Report

Nielsen recently released its 3rd quarter social media report for 2011, and some of the findings might surprise you. The information is highly valuable as it will help you identify where you need to be online in order to reach your target market.

For example, did you know that Facebook now reaches 70% of active internet users? Or that the 50-64 year old age group is growing by 88% on Facebook? Not surprisingly, women are slightly more active on social networking sites than men, with men more likely than their female counterparts to visit LinkedIn and Wikia. And since women typically control the purse strings, it makes sense for you to have a business page on Facebook (especially since it’s free).

It’s no secret that Facebook is clearly the front runner among internet users, but when it comes to unique visitors, I was surprised to find that Blogger ranked as the #2 social network site with 50,000 unique visitors during the third quarter (YouTube did not appear to be considered as a social networking site in this study).  Twitter comes in third with just over 23,000 unique visitors.

In the blogosphere world, WordPress delivers slightly more than 22,000 unique visitors. Compared to Blogger at more than double that amount, it might be wise to choose Blogger over WordPress for your blogging tool. (Note that while this blog you’re reading is on WordPress, I have another blog, Aquascape Your Landscape, over on Blogger.)

In closing, I’d like to share some fun statistics from this recent Nielsen report. When compared to the average adult internet user, active adult social networkers are …

  • 75% more likely to be heavy spenders on music
  • 47% more likely to be heavy spenders on clothing, shoes, and accessories
  • 33% more likely to give their opinion on TV programs
  • 26% more likely to give their opinion on politics and current events
  • 19% more likely to attend a professional sporting event
  • 18% more likely to work out at a gym or health club

Also …

  • 53% of active social networkers follow a brand
  • 32% of active social networkers follow a celebrity

Stay tuned for more findings from the Nielsen report as my next blog entry will discuss the report’s findings on video usage.



Are People Talking About You?

Facebook has implemented several changes this past month and not everyone is happy about it. But there’s one addition in particular that’s especially helpful to anyone with a fan page.  It’s a little number on the left-hand side of your page, located directly under the number of people who like your page. This new number tells you how many people are talking about your page, or your brand.

At any given time, you can check your fan page to see how many people are engaging with you. Facebook counts the number of times someone likes content on your page, responds to content on your page, posts something on your page, tags you in a comment or photo, etc.  Below is a screen shot of Aquascape’s fan page, showing that 105 people were talking about us at the time the screen shot was taken.

This number is visible to anyone who visits your page (unlike Insights, Facebook’s analytical tool, which can only be viewed by the Admin when logged in). It’s interesting to see how many people are talking about fan pages that you visit.

So next time you visit your Facebook fan page, take a look and see how many people are talking about you. If the number seems low, you might want to change your strategy a bit in order to improve engagement with your customers. Post a photo. Ask a question. Or check out other fan pages to see what type of interaction seems to get the most response. Then keep an eye on that number and hopefully you’ll see that more people are talking about you!