YouTube is hot! It’s the 3rd highest ranking website, following Google and Facebook. About 35 hours of video footage is uploaded to YouTube every minute. In fact, more YouTube videos are uploaded every 60 days than the 3 major US television networks produced over the course of 60 years! More importantly, over 2 billion videos are viewed every day.
So with all this video activity, you’re probably wondering whether your company should have a YouTube presence. Well, why not? In addition to the 2 billion videos viewed daily, mobile users (smart phones) provide over 100 million views per day on YouTube. More and more, people are using YouTube as their search engine of choice.
Think about that for a minute. Let’s say you want to learn how to brine your turkey for your family’s upcoming Thanksgiving dinner. Would you rather read an article about it … or would you prefer to watch a video of a professional chef explaining how to brine a turkey while you get to watch him do it? If the latter, all you’d need to do is log onto www.youtube.com, and type “how to brine a turkey” in the search box. You’d get a whole host of how-to videos on brining a turkey for the holiday. (Confession: I did this last year and my family informed me that it was the moistest, best-tasting turkey I’d ever made … thank you, YouTube!)
Now, let’s translate this over to your pond business. Suppose you get a lot of customer questions on how to plant a waterlily in the pond. You could write an article to post on your blog or website, but many of you confess that you hate writing (you know who you are). Or, you could invest in an inexpensive camera with video capability (around $125) and shoot footage of you or an employee planting a waterlily in a pond, explaining the step-by-step process.
If needed, you then spend a little time editing the waterlily-planting video with Windows Movie Maker, which was generously uploaded to your PC before you bought it, courtesy of Microsoft, and voila! You have yourself a video to post on YouTube.
Now your customers can watch a segment of your waterlily-planting video, pause it while they perform the first step, play it some more, and then pause again for the next step … and so on until they’ve completed the task. How easy for your customers to learn this simple task to beautify their water garden … and it didn’t take much on your end to satisfy their needs.
Once you decide to set up your YouTube channel (which is free, by the way), you’ll be able to start posting and sharing your videos. Be sure to write titles, descriptions, and keywords to make your videos easy to find. That way, when someone searches for “how to plant a waterlily” while they’re on YouTube, your waterlily-planting video will pop up in YouTube’s search results.
Another great feature of YouTube is attracting friends and subscribers to your channel. Whenever you post a new video, these subscribers will be notified via email. Be sure to include links from your website, marketing materials, and other social networks such as Facebook, to your YouTube channel so your customers know where to find you.
Oh … and don’t forget. Once you install a new water feature for a customer, be sure to let them know they can watch your helpful pond care and maintenance videos on YouTube. It’s just one more value-add that you can provide for your customers. And if you really don’t want to create your own videos but think it’s a great idea, you can always embed Aquascape’s videos onto your website. I’ve created handy instructions on how to embed our YouTube videos onto your site.
Having a YouTube presence allows you to reach potential customers on a highly popular social network. The more videos you create and upload, the easier it will become. You’ll be more comfortable in front of the camera, and your customers will appreciate all the tips and tricks you provide them for maintaining a beautiful water feature.
For more information on incorporating YouTube into social media marketing, log onto this YouTube blog entry over at Fast Company. To view Aquascape’s YouTube channel, visit www.youtube.com/aquascape4.