Too busy to blog? If you answered yes, you might want to rethink your answer.
Like most small business owners, you scramble and strategize to get your website returned favorably in search engine results. Sure, you’re conscientious of using the right keywords for your website, and you might even utilize tools like Google ads to boost your rankings. But if you’re not updating your web content on a regular basis, you could be missing out.
Google has announced a new update to its algorithm that will return the most up-to-date results, meaning fresh content will rank more favorably than stale pages. Google claims this update to their Caffeine web indexing system will affect approximately 35% of searches.
A great way to add fresh content to your website is to incorporate a blog. Adding a blog post once, twice, or three times weekly will help your site rank favorably with Google. And remember, not every blog post has to be lengthy, but it does need to provide value to the reader. Remember to include keywords when writing your blog, but don’t overuse the keywords. You want the content to captivate the reader, not bore them with redundant words.
Every time you publish a blog entry you’re adding a new page to your website, which means your website keeps growing in its number of indexed pages. The more pages a search engine indexes for a particular site, the likelier the chance of showing up in search results.
Blogging is still regarded as one of the best ways to increase traffic to your website. In fact, companies that blog get 55% more web traffic and 57% of these businesses have acquired a customer through their company blog (according to a recent HubSpot survey).
Once you commit to blogging, you can submit your blog to a few directories. Many directories are free and provide exposure to readers who might not otherwise find you. For example, I’ve listed my other blog, Aquascape Your Landscape, at www.blotanical.com. Blotanical is a directory of garden blogs so it’s a great network of like-minded garden and pond enthusiasts. Within days, I found that Aquascape Your Landscape received traffic from Blotanical.
Blogging can be fun. If you’re passionate about your business, writing about it will be enjoyable. Be yourself, and craft content that provides value to your readers and customers. You’ll soon reap the rewards of being a consistent blogger.