Monthly Archives: April 2012

Social Media is More about the Social and Less about the Media

“I hate the term social media. The word media makes it sound like it’s adverting. And it’s not”
~ Gary Vaynerchuk, best-selling author of “Crush It!” and “The Thank You Economy”


I couldn’t have said it better! Gary Vaynerchuk was one of the presenters at The Art of Marketing seminar I attended last week in Chicago. This guy was on fire! On fire for the customer. On fire for being the best marketer you can be. On fire for sharing his experience with the audience.

One golden nugget that I walked away with from Gary’s presentation (and believe me, there were several) is that if you want to be successful today and tomorrow, you have to care about the end-user.

On your Facebook page, are you constantly (and only) talking about yourself and your company? Do you broadcast your promotions and products incessantly? Social media is more about conversation than it is about broadcasting. And part of conversation is listening! Which are you doing?

Sure, you’re going to tap into Facebook, Twitter, and YouTube to promote your business. But spend less time promoting your products and services, and more time opening a window to reveal who you are as a business owner, marketer, employee, human being.

Social media is your opportunity to show your customers important traits like integrity, honesty, character. Think old-fashioned values that grandma taught you when you were just knee-high in britches.

Why is this so important? Because there’s so much competition for business in the world today … and social media just made it easier for everyone to get online and promote their products and services.

When customers are comparing services and products online, what’s going to make you stand out? What’s going to make them choose you over Joe’s Mow and Blow down the street? Old-fashioned values like honesty, trust, and integrity.

Interact with your customers on Facebook, Twitter, LinkedIn. Don’t just broadcast. Have a conversation! This means checking your Facebook page every day to listen and respond to questions and comments. This means if someone complains about your product on Facebook, you respond with respect and patience.

Let me close by sharing a story about Gary. He had a potential customer that he really wanted to bring on board. Gary watched what the guy was talking about on Facebook. They guy was a huge Chicago Bears fan and loved Jay Cutler. “Jay Cutler this. Jay Cutler that.” Talked about him all the time. After some time passed, Gary sent him an autographed Jay Cutler Jersey. He spent valuable time getting to know his future customer via social media. Are you taking time becoming acquainted with yours?