Monthly Archives: May 2012

The Nielsen Report: Social Media Statistics that Might Surprise You

Some of the findings in the latest social media report by Nielsen (yes, the same folks who track television viewing) just might surprise you. The information is invaluable as it will help you identify where you need to be online in order to reach your target market.

Nielsen Report

For example, did you know that Facebook now reaches 70% of active internet users? Or that the 50-64 year old age group is growing by 88% on Facebook? Not surprisingly, women are slightly more active on social networking sites than men, with men more likely than their female counterparts to visit LinkedIn and Wikia.

It’s no secret that Facebook is clearly the front runner among internet users, but I was surprised to find that Blogger ranks as the #2 social network site with 50,000 unique visitors (YouTube was not considered as a social networking site in this study, otherwise it would’ve ranked as the second runner up).  Twitter comes in third with just over 23,000 unique visitors. WordPress delivers slightly more than 22,000 unique visitors.

In closing, I’d like to share a few fun statistics from Nielsen’s social media report. When compared to the average adult internet user, active adult social networkers are …

  • 75% more likely to be heavy spenders on music
  • 47% more likely to be heavy spenders on clothing, shoes, and accessories
  • 33% more likely to give their opinion on TV programs
  • 26% more likely to give their opinion on politics and current events
  • 19% more likely to attend a professional sporting event
  • 18% more likely to work out at a gym or health club

Also …

  • 53% of active adult social networkers follow a brand (such as Coca Cola)
  • 32% of active adult social networkers follow a celebrity (such as Lady GaGa)