Hometalk is a fairly new online community where professionals and homeowners can share projects, ask questions, and find answers. DIY fanatics can share photos and information about their home and gardening projects on Hometalk in an easy-to-use format. Other DIY folks can comment or ask questions about the project to find more information. Likewise, professionals can post their projects and consumers can inquire about the products and services used to create it.
Having launched in March 2011, Hometalk quickly grew to 100,000 members with over 400,000 very active Facebook fans. According to Matthew Shampine, VP of Business Development and Marketing, Hometalk’s member ratio consists of 70% homeowners and 30% professionals. Those are great odds for a business pro who wants to capitalize on exposure to consumers without a lot of competition.
The odds keep getting better, however. I’ve been tracking Hometalk’s growth on Facebook and within a recent 2-week time span; their fan base grew from about 395,000 to over 420,000! That’s about 15,000 new Facebook fans per week. And their fan base just keeps growing.
Hometalk is obviously committed to their community as they’re diligent in sharing member projects on their Facebook page. And when they do, the project has the potential to go viral very quickly. A couple weeks ago Hometalk shared an Aquascape photo on their Facebook page that I had uploaded to their website just a few days prior. Within 24 hours the pond photo had been shared over 2,500 times and received over 300 comments and 6,500 likes!
In addition, Aquascape’s Pondless® Waterfalls photo album has over 17,000 views on Hometalk’s website. That’s more photo album views than we’ve been able to generate on our Facebook page.
As a home and garden professional, you can answer the many questions that homeowners have about ponds and water gardens on Hometalk. Sometimes a homeowner will throw out a simple question such as, “How much does it cost to add a waterfall to my yard?” Not only can you answer the question, but you can usually see the city and state where the member lives. Perfect, if they happen to hail from a region you service!
Hometalk is pretty good about fielding questions to the right professional, too. They’ve already sent me questions about water features from homeowners on their site. Would Facebook do that for you?
To join, simply log onto www.hometalk.com and create your free account. Be sure to post a few photo albums and start interacting with homeowners interested in water features. You’ll also want to like Hometalk on Facebook at www.facebook.com/hometalk.
During the social media seminar at our recent Pondemonium training event, Hometalk was presented as a great resource to gain exposure. Since then, many of our contractors are now using Hometalk and seeing great results.
While you’re at Hometalk, be sure to connect with us at www.hometalk.com/aquascape-inc.