A hot topic of conversation surrounding Facebook is that business pages are not showing up as frequently in the News Feed. You’ve probably seen posts asking you to add a fan page to an Interest List on Facebook in order to make sure you see all of that page’s posts. Many people are complaining that Facebook wants you to pay for “promoted posts” in order to ensure your post is seen by most of your fans.
Although your first inclination might be to go ahead and pay for certain posts to get better exposure, there are ways you can improve your page’s exposure in the News Feed.
It’s no secret that photos receive the best engagement on Facebook. We live in a visual, time-crunched society. And because of time constraints, photos outperform videos and status updates on Facebook. That doesn’t mean you shouldn’t be posting videos or status updates, it simply means you should focus more on sharing photos.
Use Photos to Increase Visits to Your Website
Most marketers and business owners like to use Facebook to drive traffic to their website. You can use photos to increase the likelihood of your fans clicking on a link you post on Facebook.
If you’re linking to a page on your website that has a photo, Facebook will pull that photo and display it, but it’s not a very large photo. As an option, you could post a photo on Facebook, and in the description of the photo you can add the link to your website. Many marketers are now posting links in this manner and are finding better success.
Use Photos to Encourage Comments
When you want to get a response from your fans on Facebook, be creative with the way you use photos. For example, when you want to ask your fans a question, rather than simply post the question into the status update box, you can use a photo to ask the question. Upload the photo and in the description, ask your question. You’re more likely to get a larger number of responses.
When you post a photo, you can also try including a “fill in the blank.” Post a photo of a scenic pond and waterfall and ask fans to fill in the blank. “This backyard oasis makes me feel _______________.” Responses will range from relaxed to heavenly and more.
When you start employing some of these methods, take note which ones gain the best response. Also, as you view other business pages on Facebook, pay attention to how they’re using photos. You’ll gain new ideas and will better understand how to engage your audience. As more people start commenting and liking your posts, it will improve your exposure in Facebook’s news feed.