Category Archives: SEO

Tips for Asking Customers to Give Your Business a Review

Great reviews from your customers can go a long way in providing credibility for your business, products, and services.  But not all business owners are comfortable asking for a review. They don’t want to bother the customer further or they may feel like it’s rude to ask for a review. It’s time to put an end to that type of negative thinking!

If a customer is happy with your work, they’re going to want to talk about it. We’ve all had a friend or neighbor rave about the great remodel they had done on their kitchen. People like to share the fact that they picked the right person to do the job. It means they did their research and made a smart choice. So you should never feel apprehensive asking for a review from a pleased customer.

What you can do, however, is make it easy for your customers to give you a review. You can send them a letter or email asking for the review, and then provide links to locations where they can submit their review. If you have a business listing on Yelp, Merchant Circle, or Google+ Local, include the links to the review page of your account. Likewise, if you have a Facebook business page, customers can write recommendations there.

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Peer reviews are highly prized by today’s consumer.  According to a new study by Nielsen, 92% of consumers “trust earned media, such as word-of-mouth recommendations from friends and family, above all other forms of advertising.”

Once your customer provides a review, you can use it in other marketing materials such as print brochures, on your website, and more.  A good review will go a long way in providing valuable credibility for both you and your company.

To Blog or Not to Blog? It Shouldn’t Be a Question

Too busy to blog? If you answered yes, you might want to rethink your answer.

Like most small business owners, you scramble and strategize to get your website returned favorably in search engine results. Sure, you’re conscientious of using the right keywords for your website, and you might even utilize tools like Google ads to boost your rankings. But if you’re not updating your web content on a regular basis, you could be missing out.

Google has announced a new update to its algorithm that will return the most up-to-date results, meaning fresh content will rank more favorably than stale pages. Google claims this update to their Caffeine web indexing system will affect approximately 35% of searches.

A great way to add fresh content to your website is to incorporate a blog. Adding a blog post once, twice, or three times weekly will help your site rank favorably with Google. And remember, not every blog post has to be lengthy, but it does need to provide value to the reader. Remember to include keywords when writing your blog, but don’t overuse the keywords. You want the content to captivate the reader, not bore them with redundant words.

Every time you publish a blog entry you’re adding a new page to your website, which means your website keeps growing in its number of indexed pages. The more pages a search engine indexes for a particular site, the likelier the chance of showing up in search results.

Blogging is still regarded as one of the best ways to increase traffic to your website. In fact, companies that blog get 55% more web traffic and 57% of these businesses have acquired a customer through their company blog (according to a recent HubSpot survey).

Once you commit to blogging, you can submit your blog to a few directories. Many directories are free and provide exposure to readers who might not otherwise find you. For example, I’ve listed my other blog, Aquascape Your Landscape, at www.blotanical.com. Blotanical is a directory of garden blogs so it’s a great network of like-minded garden and pond enthusiasts. Within days, I found that Aquascape Your Landscape received traffic from Blotanical.

Blogging can be fun. If you’re passionate about your business, writing about it will be enjoyable. Be yourself, and craft content that provides value to your readers and customers. You’ll soon reap the rewards of being a consistent blogger.