Category Archives: Facebook

5 Steps for Creating a Killer Facebook Post

Are you making the most of your posts on your Facebook page?  It’s easy to get a lot more bang for your buck by following a few simple steps. I’m taking a recent Facebook post by Matt Konecny of Aquascape Inc and breaking it down into 5 steps for creating a killer Facebook post, so that you can do the same!

How to Create a Killer Facebook Post

1. Include an Image. When people surf their News Feed in Facebook, their eye will always be drawn first to images on the page. So it makes simple sense to include a photo in your post.

2. Create Mystery. The post above purposely eliminated the beautiful “after” photo of this landscape transformation. It could have easily been included and people would be impressed and then move on. But by leaving out the “after” photo, they are compelled to explore further by clicking on the link.

How to Write a Killer Facebook Post

3. Tell the Reader What to Do. This is what’s called the “call to action.” What do you want people to do when they see your post on Facebook? In this case, “View Transformation” stands out and it’s crystal clear that you want the reader to click on the link provided.

4. Encourage Other Ways for People to Connect with You. In the photo example above, the link points to the transformation photo on Pinterest. The reader is likely to follow you on Pinterest if they like what they see. It’s just one more way to get your business in front of people.

5. Provide Additional Value. In this particular Facebook post, a third link is added. If the viewer enjoys the transformation photo, they’re invited to see even more photos like this in a Flipboard magazine. Once again, you’re creating one more opportunity to engage with the customer.

In summary, a simple photo would’ve been nice eye candy, but Matt punched up this post by engaging the reader with a call to action, and an additional link that provides even more value. It only takes a little bit more of your thought and time to create a killer post on Facebook. Simply follow the 5 steps above and you can’t go wrong!


Stay in Touch with Facebook Fans when You’re Crunched for Time

As a small business owner, do you often find yourself crunched for time? Are you wondering how you’ll ever maintain a consistent posting schedule on Facebook? Well good news is here! Simply schedule your posts on Facebook for up to months in advance! It just takes 15 to 30 minutes to schedule several posts, keeping you in touch with your customers.

How to Schedule Facebook Posts

How to Schedule Facebook Post
Write your status update as you normally would on Facebook, adding a photo or link if desired. Then, click on the clock icon in the lower left. Choose the current year from the drop down menu. Once you do this, a new drop down box will appear allowing you to select the month you want the post to appear. After choosing the month, you’ll then be able to accept the hour and the minute. Minutes are offered in 10 minute increments. You don’t have to choose a minute option if you don’t want to. Once you’ve chosen the correct date and time for your post, click the Schedule button. It’s that easy!

Editing a Scheduled Post

How to Edit Scheduled Facebook Post

If you decide you want to delete or change a scheduled post, you simply need to access your Activity Log. At the top of your page, click on the Edit Page menu and then choose Activity Log. You’ll then be taken to your list of scheduled posts. To the right of each post is a small drop down arrow. Click on that and then choose to Change Time, Publish Now, or even Delete Post depending on what you want to do.

How to Change a Scheduled Facebook Post

Scheduling posts on Facebook allows you to line up your posts for the next day, or even the next week (or month for that matter). Simply take some time in the evening or on the weekend when you’re not working and line up several posts. Be sure to check on your page a couple times to respond to any questions or comments that your fans might have posted. You’ll save a lot of time by scheduling posts in advance and it’s reassuring to know your Facebook page is working for you even when you’re unplugged.

Do You Have a Social Media Strategy?

I know what you’re thinking. You don’t want to think about a social media strategy. You want it to just happen. You’re hoping a social strategy just means posting some stuff on Facebook, pinning photos on Pinterest, and writing 140-character tweets on Twitter. You don’t really want to take time to think it through. After all, social media is supposed to be fun, right?

strategy definition

What if I told you that you don’t need a social media strategy? I want to share a concept with you that I just read about this morning. It’s a thought that has been floating in my head for quite some time now; I’ve just never heard anyone verbalize it … until now.

Jason Falls Quote

Simply put, your social strategy should walk in lock-step with your business strategy. This approach should actually make social media easier for you to execute. Hopefully you do have a business strategy and your social media campaign will simply echo that strategy. Once you have your business strategy in place, simply determine what social media outlets you’ll use to “socialize your business.”

You might find you have different audiences in certain social networks. For example, Aquascape’s Facebook audience is primarily consumers. On Twitter however, our audience gravitates more toward the wholesale market. The information we share on each is slightly different and is packaged in an appropriate message, but all content is aligned with our overall business strategy.

As we move through 2013, be sure to plan an effective strategy to help your business succeed and make sure you employ specific tactics to execute for reaching your goals. Then socialize your business through a variety of social networks best suited for your target market.

How to Create Interest Lists on Facebook

Similar to using lists on Twitter to keep conversations organized, you can also use lists on Facebook to organize people and topics. It’s easy to set up once you know how to get to your Interests page, and I’m guessing some of you might not even know you have an Interests page on Facebook.


To access your Interests page, you can either click on “INTERESTS” in your Facebook bookmarks sidebar on the left, or you can simply log onto If you already have lists created or have subscribed to any lists, they will be shown on this page.

To create a new list, click on the +Add Interests button in the upper right hand corner. You’ll be taken to the Add Interests page where you can click on the +Create List button in the upper right hand corner. Please note that Facebook will provide suggestions of existing lists for you to follow.

interest page

After clicking on the +Create List button, you’ll be asked to choose the people or fan pages that you want on your list. So if I’m creating a list of pond contractors, I would choose them from my existing friends and liked pages. When you’re done selecting people and pages for your list, click on the “Next” button in the lower right hand corner.

choose list box

Type the title of your list into the text box provided, and then choose who can see your list. You can make it viewable to the Public, to Friends only, or you can make it completely private so that only you can see it. When you’re finished, click on the “Done” button in the lower right hand corner. Your new list will now appear in the bookmarks sidebar to the left of your Facebook news feed. If it doesn’t appear, click on the “More” link to see it.

List Name Box

Aquascape has created a list of our company’s fan pages and we’d love to have you subscribe to it so you can stay updated on all things related to the pond business. Log onto to see the list and then click on the “Subscribe” button in the upper right hand corner. Once you subscribe, the link to this list will appear in your bookmarks sidebar.  When you want to view it, simply click on the link that says Aquascape Fan Pages.

You can create lists on Facebook for a variety of purposes to help you wade through all the status updates on Facebook. You could group your family into a list, or keep restaurants and favorite stores organized in one handy list. Lists allow you to see all updates from your favorite friends and pages without having to scroll through your news feed or visit each page individually. We think you’ll find it quite useful once you start using it!

How to Improve Your Exposure in Facebook’s News Feed

A hot topic of conversation surrounding Facebook is that business pages are not showing up as frequently in the News Feed. You’ve probably seen posts asking you to add a fan page to an Interest List on Facebook in order to make sure you see all of that page’s posts. Many people are complaining that Facebook wants you to pay for “promoted posts” in order to ensure your post is seen by most of your fans.

Although your first inclination might be to go ahead and pay for certain posts to get better exposure, there are ways you can improve your page’s exposure in the News Feed.

Post Photos

It’s no secret that photos receive the best engagement on Facebook. We live in a visual, time-crunched society. And because of time constraints, photos outperform videos and status updates on Facebook. That doesn’t mean you shouldn’t be posting videos or status updates, it simply means you should focus more on sharing photos.

Use Photos to Increase Visits to Your Website

Most marketers and business owners like to use Facebook to drive traffic to their website. You can use photos to increase the likelihood of your fans clicking on a link you post on Facebook.

If you’re linking to a page on your website that has a photo, Facebook will pull that photo and display it, but it’s not a very large photo. As an option, you could post a photo on Facebook, and in the description of the photo you can add the link to your website. Many marketers are now posting links in this manner and are finding better success.

Midwest Living Facebook Post


Use Photos to Encourage Comments

When you want to get a response from your fans on Facebook, be creative with the way you use photos. For example, when you want to ask your fans a question, rather than simply post the question into the status update box, you can use a photo to ask the question. Upload the photo and in the description, ask your question. You’re more likely to get a larger number of responses.

When you post a photo, you can also try including a “fill in the blank.”  Post a photo of a scenic pond and waterfall and ask fans to fill in the blank. “This backyard oasis makes me feel _______________.” Responses will range from relaxed to heavenly and more.

 Better Homes and Gardens Facebook Post


When you start employing some of these methods, take note which ones gain the best response. Also, as you view other business pages on Facebook, pay attention to how they’re using photos. You’ll gain new ideas and will better understand how to engage your audience. As more people start commenting and liking your posts, it will improve your exposure in Facebook’s news feed.

Why You Should Change Your Facebook Cover Photo

Most of you Facebook users are familiar with changing your profile picture and you swap it out when you want to express something new about yourself. But what about your business page’s cover photo? Have you changed it since Facebook rolled out its new timeline?

The cover photo on Facebook is like the header photo on your website. It’s the first thing people see when they come to your page and says a lot about you and your business. In fact, it’s the first step toward marketing your business on Facebook.

When choosing your cover photo, think about the message you want to send. Since the page I manage is all about water gardening, I want to showcase the beauty of a water feature in the landscape, and I want that photo to draw the person in and inspire them to add a pond, waterfall, or fountain to their own landscape.

Once you choose your cover photo, make sure that your profile picture complements it since they are shown together at the top of your Facebook timeline. Here’s an example of a creative cover/profile picture combination:

Pretzel Crisp Facebook Cover

To add interest to your Facebook page, update your cover photo from time to time. You could choose to go with seasonal themes, swapping out a summery pond photo for a colorful autumn pond photo. In the winter, a snowy scene works well since it shows your customers the beauty of a waterfall with ice formations. If you don’t have winter photos, try an evening photo of a pond with night lighting that sets a serene scene during the shortened days of winter.

Facebook cover photos are 851 pixels wide by 315 pixels tall. But if you’re clueless when it comes to editing photos, Facebook makes it easier by giving you the opportunity to drag and reposition your cover photo after you upload it.

Aquascape Inc on Facebook

You can also add text to your photos before uploading them, however, Facebook has some restrictions on what type of text you can add. For example, you can’t promote a sale with your cover photo, but you can add a quote or similar.

For more information, read Facebook’s guidelines on cover photos.

Use Facebook to Create a Vision of Life

Aquascape WaterfallRecently I heard someone mention that businesses should use Facebook to create a vision of life for their customers. I couldn’t agree more! Create an experience with your Facebook page and you’ll be far more successful than if you’re simply peddling your wares.

I cringe every time I see a business post something like, “Need a good plumber? Call Joe at blah blah blah.” Before I call Joe, he better give me a good reason for calling him. For example, has Joe spent time on his Facebook page providing helpful plumbing reminders like turning off the outdoor water spigot before winter rolls around? Is Joe answering questions on his Facebook page that customers are posting? Has Joe shared a photo of an oversized tub filled with bubbles surrounded by candles? Something that inspires me to upgrade my bathroom?

Take a look at your own Facebook page. A critical look. Are you creating a vision of life for your customers on your page? Are you showing photos that draw them in and make them want to be a part of that photo? Do you provide tips and knowledge to improve the quality of their life? Or are you simply broadcasting why they should tell all their friends about you?

Make sure you’re providing value and having authentic conversations on Facebook. For example, if someone complains about algae in their pond, provide feedback on why they might be having that problem as opposed to saying, “call me and I’ll fix it for you.” Once you provide them with knowledge and insight, they’ll grow to trust you. And once you have their trust, you’ll likely have their business, as well.


Aquascape Fish PondPond builders and retailers have the ideal opportunity for creating a vision of life for customers. Photos of children playing in a waterfall, families dining on their patio by the pond, butterflies and frogs visiting a water feature, the family dog sticking his nose in the pond to play with the koi … all of these images create a vision of enjoyment and relaxation for your customers.

On occasion, it’s okay to promote your business, just don’t let it hog the conversation. Follow a 70/30 rule of thumb for your Facebook posts. 70% of your posts should create a vision of life … the other 30% can be promotional. If you keep in mind that Facebook is a community site where people connect and share life, you’ll find you have greater success.