Tag Archives: Aquascape

How to Create Interest Lists on Facebook

Similar to using lists on Twitter to keep conversations organized, you can also use lists on Facebook to organize people and topics. It’s easy to set up once you know how to get to your Interests page, and I’m guessing some of you might not even know you have an Interests page on Facebook.

Interest-List

To access your Interests page, you can either click on “INTERESTS” in your Facebook bookmarks sidebar on the left, or you can simply log onto https://www.facebook.com/bookmarks/interests. If you already have lists created or have subscribed to any lists, they will be shown on this page.

To create a new list, click on the +Add Interests button in the upper right hand corner. You’ll be taken to the Add Interests page where you can click on the +Create List button in the upper right hand corner. Please note that Facebook will provide suggestions of existing lists for you to follow.

interest page

After clicking on the +Create List button, you’ll be asked to choose the people or fan pages that you want on your list. So if I’m creating a list of pond contractors, I would choose them from my existing friends and liked pages. When you’re done selecting people and pages for your list, click on the “Next” button in the lower right hand corner.

choose list box

Type the title of your list into the text box provided, and then choose who can see your list. You can make it viewable to the Public, to Friends only, or you can make it completely private so that only you can see it. When you’re finished, click on the “Done” button in the lower right hand corner. Your new list will now appear in the bookmarks sidebar to the left of your Facebook news feed. If it doesn’t appear, click on the “More” link to see it.

List Name Box

Aquascape has created a list of our company’s fan pages and we’d love to have you subscribe to it so you can stay updated on all things related to the pond business. Log onto https://www.facebook.com/lists/10151143825819474 to see the list and then click on the “Subscribe” button in the upper right hand corner. Once you subscribe, the link to this list will appear in your bookmarks sidebar.  When you want to view it, simply click on the link that says Aquascape Fan Pages.

You can create lists on Facebook for a variety of purposes to help you wade through all the status updates on Facebook. You could group your family into a list, or keep restaurants and favorite stores organized in one handy list. Lists allow you to see all updates from your favorite friends and pages without having to scroll through your news feed or visit each page individually. We think you’ll find it quite useful once you start using it!

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Use Facebook to Create a Vision of Life

Aquascape WaterfallRecently I heard someone mention that businesses should use Facebook to create a vision of life for their customers. I couldn’t agree more! Create an experience with your Facebook page and you’ll be far more successful than if you’re simply peddling your wares.

I cringe every time I see a business post something like, “Need a good plumber? Call Joe at blah blah blah.” Before I call Joe, he better give me a good reason for calling him. For example, has Joe spent time on his Facebook page providing helpful plumbing reminders like turning off the outdoor water spigot before winter rolls around? Is Joe answering questions on his Facebook page that customers are posting? Has Joe shared a photo of an oversized tub filled with bubbles surrounded by candles? Something that inspires me to upgrade my bathroom?

Take a look at your own Facebook page. A critical look. Are you creating a vision of life for your customers on your page? Are you showing photos that draw them in and make them want to be a part of that photo? Do you provide tips and knowledge to improve the quality of their life? Or are you simply broadcasting why they should tell all their friends about you?

Make sure you’re providing value and having authentic conversations on Facebook. For example, if someone complains about algae in their pond, provide feedback on why they might be having that problem as opposed to saying, “call me and I’ll fix it for you.” Once you provide them with knowledge and insight, they’ll grow to trust you. And once you have their trust, you’ll likely have their business, as well.

 

Aquascape Fish PondPond builders and retailers have the ideal opportunity for creating a vision of life for customers. Photos of children playing in a waterfall, families dining on their patio by the pond, butterflies and frogs visiting a water feature, the family dog sticking his nose in the pond to play with the koi … all of these images create a vision of enjoyment and relaxation for your customers.

On occasion, it’s okay to promote your business, just don’t let it hog the conversation. Follow a 70/30 rule of thumb for your Facebook posts. 70% of your posts should create a vision of life … the other 30% can be promotional. If you keep in mind that Facebook is a community site where people connect and share life, you’ll find you have greater success.

Welcome to Social Splash!

Welcome to Aquascape’s social media blog where you’ll find plenty of information to help you navigate the waters of online social networking. Although this blog is directed primarily toward contractors, retailers, and distributors of Aquascape water gardening products … others will find it useful, too.

Some of you Aquascapers attended my social media class during Pondemonium®, where I promised to start this blog in order to help you navigate the social media seas. But if you didn’t attend the class on August 5th, this blog is still a good starting point for you.

Some of you are just beginning to dip your toes into social media, while others have taken the full plunge, establishing yourselves on Facebook, Twitter, YouTube, and more! No matter where you currently find yourself on this engaging journey, I’m sure you’ll find something useful in this blog.

So hop on board and ride the growing wave of social media! Oh … and if you’re not sure why you should even bother to get involved with social media, check out the energetic video below from Socialnomics . It pretty much says it all!