Great reviews from your customers can go a long way in providing credibility for your business, products, and services. But not all business owners are comfortable asking for a review. They don’t want to bother the customer further or they may feel like it’s rude to ask for a review. It’s time to put an end to that type of negative thinking!
If a customer is happy with your work, they’re going to want to talk about it. We’ve all had a friend or neighbor rave about the great remodel they had done on their kitchen. People like to share the fact that they picked the right person to do the job. It means they did their research and made a smart choice. So you should never feel apprehensive asking for a review from a pleased customer.
What you can do, however, is make it easy for your customers to give you a review. You can send them a letter or email asking for the review, and then provide links to locations where they can submit their review. If you have a business listing on Yelp, Merchant Circle, or Google+ Local, include the links to the review page of your account. Likewise, if you have a Facebook business page, customers can write recommendations there.
Peer reviews are highly prized by today’s consumer. According to a new study by Nielsen, 92% of consumers “trust earned media, such as word-of-mouth recommendations from friends and family, above all other forms of advertising.”
Once your customer provides a review, you can use it in other marketing materials such as print brochures, on your website, and more. A good review will go a long way in providing valuable credibility for both you and your company.