Tag Archives: social media tips

Use Facebook to Create a Vision of Life

Aquascape WaterfallRecently I heard someone mention that businesses should use Facebook to create a vision of life for their customers. I couldn’t agree more! Create an experience with your Facebook page and you’ll be far more successful than if you’re simply peddling your wares.

I cringe every time I see a business post something like, “Need a good plumber? Call Joe at blah blah blah.” Before I call Joe, he better give me a good reason for calling him. For example, has Joe spent time on his Facebook page providing helpful plumbing reminders like turning off the outdoor water spigot before winter rolls around? Is Joe answering questions on his Facebook page that customers are posting? Has Joe shared a photo of an oversized tub filled with bubbles surrounded by candles? Something that inspires me to upgrade my bathroom?

Take a look at your own Facebook page. A critical look. Are you creating a vision of life for your customers on your page? Are you showing photos that draw them in and make them want to be a part of that photo? Do you provide tips and knowledge to improve the quality of their life? Or are you simply broadcasting why they should tell all their friends about you?

Make sure you’re providing value and having authentic conversations on Facebook. For example, if someone complains about algae in their pond, provide feedback on why they might be having that problem as opposed to saying, “call me and I’ll fix it for you.” Once you provide them with knowledge and insight, they’ll grow to trust you. And once you have their trust, you’ll likely have their business, as well.

 

Aquascape Fish PondPond builders and retailers have the ideal opportunity for creating a vision of life for customers. Photos of children playing in a waterfall, families dining on their patio by the pond, butterflies and frogs visiting a water feature, the family dog sticking his nose in the pond to play with the koi … all of these images create a vision of enjoyment and relaxation for your customers.

On occasion, it’s okay to promote your business, just don’t let it hog the conversation. Follow a 70/30 rule of thumb for your Facebook posts. 70% of your posts should create a vision of life … the other 30% can be promotional. If you keep in mind that Facebook is a community site where people connect and share life, you’ll find you have greater success.

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How to Email Photos and Status Updates to your Facebook Page

Busy work days can make it challenging to check into Facebook and post a photo or status update. You know it’s important to be active on Facebook, but how do you find the time to participate … especially if most of your work is done outside of an office setting?

Facebook provides an email tool to make it easy to create status updates and upload photos to your page using a mobile device. Here’s how to get your unique email address for sending photos and status updates to your page:

  1. Log onto your business page on Facebook. From the Admin Panel’s “Edit Page” menu options, choose “Manage Permissions.”
  2. Once the new page loads, you can then choose “Mobile” from the list of options on the left-hand side of the page.
  3. Facebook provides 3 options for accessing your business page using a mobile device. The first one shows an email address. Save the email address to your phone’s contact. You can give it a contact name like “Facebook Fan Page” or similar. Once you’ve saved this email address, you can start using it.

To post a status update using the email address, simply open your email on your mobile device and choose the Facebook address as the recipient. In the subject line of the email, write your status update and then click “send.” It’s important to remember that you must type the info in the subject line of the email and not in the body of the email.

To post a photo using the email address, choose a photo from your mobile device to send. Once again, use the subject line of the email to write the caption … do not put the caption in the body of the email or it won’t show up on your page. Choose your Facebook page’s email address as the recipient and then click “send.”

You could, of course, simply log onto your Facebook page using the Facebook app for your mobile device and post status updates or photos. However, I’ve noticed that when posting photos to your page from a mobile device, there seems to be an annoying rate of “Update Failed” occurrences. Facebook’s mobile email option simply gives you another option for posting updates and it appears to be more reliable, as well.

Visiting Aquascape Marketing on Facebook for more helpful tips.

Hometalk: Where Professionals Connect with Home, Garden, and Pond Lovers

Hometalk is a fairly new online community where professionals and homeowners can share projects, ask questions, and find answers. DIY fanatics can share photos and information about their home and gardening projects on Hometalk in an easy-to-use format. Other DIY folks can comment or ask questions about the project to find more information. Likewise, professionals can post their projects and consumers can inquire about the products and services used to create it.

Hometalk Website

 

Having launched in March 2011, Hometalk quickly grew to 100,000 members with over 400,000 very active Facebook fans. According to Matthew Shampine, VP of Business Development and Marketing, Hometalk’s member ratio consists of 70% homeowners and 30% professionals. Those are great odds for a business pro who wants to capitalize on exposure to consumers without a lot of competition.

The odds keep getting better, however. I’ve been tracking Hometalk’s growth on Facebook and within a recent 2-week time span; their fan base grew from about 395,000 to over 420,000! That’s about 15,000 new Facebook fans per week. And their fan base just keeps growing.

Hometalk is obviously committed to their community as they’re diligent in sharing member projects on their Facebook page. And when they do, the project has the potential to go viral very quickly. A couple weeks ago Hometalk shared an Aquascape photo on their Facebook page that I had uploaded to their website just a few days prior. Within 24 hours the pond photo had been shared over 2,500 times and received over 300 comments and 6,500 likes!

In addition, Aquascape’s Pondless® Waterfalls photo album has over 17,000 views on Hometalk’s website. That’s more photo album views than we’ve been able to generate on our Facebook page.

Pondless Waterfalls by Aquascape

As a home and garden professional, you can answer the many questions that homeowners have about ponds and water gardens on Hometalk. Sometimes a homeowner will throw out a simple question such as, “How much does it cost to add a waterfall to my yard?” Not only can you answer the question, but you can usually see the city and state where the member lives. Perfect, if they happen to hail from a region you service!

Hometalk is pretty good about fielding questions to the right professional, too. They’ve already sent me questions about water features from homeowners on their site. Would Facebook do that for you?

To join, simply log onto www.hometalk.com and create your free account. Be sure to post a few photo albums and start interacting with homeowners interested in water features. You’ll also want to like Hometalk on Facebook at www.facebook.com/hometalk.

During the social media seminar at our recent Pondemonium training event, Hometalk was presented as a great resource to gain exposure. Since then, many of our contractors are now using Hometalk and seeing great results.

While you’re at Hometalk, be sure to connect with us at www.hometalk.com/aquascape-inc.