Many of you understand the importance of promoting your business via social outlets, but are you aware that social media can help you conquer homeowners’ objections to water features before you even go on a design consultation?
Today’s consumers are conducting more online research before they commit to buy a product or service. The internet has made it fast and easy to comparison shop before any money leaves your customer’s wallet. A quick Google search provides a wealth of product information within just minutes, from pricing to consumer reviews and more.
Do you know what your customers are saying about your products and services? Are you talking to potential customers online, much as you would over the phone or face-to-face?
Many folks who desire a water feature have concerns that you need to overcome before they’re willing to take the plunge. They worry about mosquitos. They wonder if it’s okay to keep the fish out in the pond all winter long. They’re concerned their pond will become an ugly algae monster. You should use social media outlets to dispel pond myths and overcome objections so your potential customer a) is not afraid to make the purchase and b) trusts you as a source of reliable information.
Case in point … at the end of June I posted a “Small Water Gardens” photo album on Hometalk and started receiving several questions about the beautiful ponds. The first question asked whether the fish would freeze during the winter. The next question asked whether a pond should be located in sun or shade, or a little of both.
And then there was Judy B who was craving a pond but had a relative trying to talk her out of it. Her cousin had a pond that was a maintenance nightmare (obviously not built properly) and he didn’t want Judy to suffer the same tragedy. I mentioned she might want to start with a Pondless® Waterfall, and then after gaining confidence, she could always add the pond at a later date. She was thrilled with this notion, having never heard of installing a waterfall without a pond.
Another example of dispelling fears occurred on Pinterest. I had pinned a photo of a Pondless® Waterfall paired with our RainXchange® rainwater harvesting system. Debra asked if the waterfall experienced any rainwater washouts and I was able to ensure her that the RainXchange® is actually designed to help manage stormwater runoff.
Questions are also posted frequently on our Facebook page frequently, from potential current pond owners alike. Answering each person’s question not only gives you the opportunity to designate yourself as an authority on ponds and water features, but it also provides invaluable opportunity to present yourself as someone who provides attentive service and concern for customers.
Be sure that while you’re posting photos of your beautiful water features and linking to your website, that you’re also paying attention to what current and potential customers are saying. Respond to their questions and comments in a timely fashion (within 24 hours is best) and they’ll grow to trust and like you. And when they’re finally ready to get their feet wet with a pond or waterfall, you’ll be the first person who comes to mind.